Bridging Academia, Retailing, and Society

Retailing is a wide area of research, which broadly includes the whole supply chain. Consumerism refers to all interactions a consumer has with brands and products. Our researchers focus on both angles. Together with our industry partners, we design and perform cutting-edge research studies, arrange workshops involving participants from academia, retailers, manufacturers, and policy-making bodies. We also take an active part in shaping and delivering the brand new MSc in Strategic Retailing at the University of Bath, School of Management.

Are you passionate about working in research teams alongside academics and industry partners? We are currently collaborating with companies operating in the omnichannel space, aiming to understand how customers interact with different channels such as e-commerce platforms and physical stores. We are especially keen to work with students who have experience in experimental research and/or statistical analysis. If you have a strong interest in learning and applying advanced quantitative methods while pursuing a PhD, we would love to hear from you. Please contact us by emailing: Yvetta Simonyan (is491@bath.ac.uk) or Jens Nordfält (jgn22@bath.ac.uk). For more information about the PhD program please visit the university’s Doctoral College webpage.