We are a knowledge hub focusing on retailing and contemporary consumer issues
Retailing is a wide area of research, which broadly includes the whole supply chain. Consumerism refers to all interactions a consumer has with brands and products. Our researchers focus on both angles. Together with our industry partners, we design and perform cutting-edge research studies, arrange workshops involving participants from academia, retailers, manufacturers, and policy-making bodies. We also take an active part in shaping and delivering the brand new MSc in Strategic Retailing at the University of Bath, School of Management.
Latest news
- Bath Retail Camp 2023Featured Profs. Barbara Kahn and Bob Meyer of Wharton Business School What: A day-long event to inspire researchWhen: Wednesday, 3 MayWhere: University of Bath, School of Management Professor Barbara Kahn, Patty and Jay H. Baker Professor, Wharton Business SchoolAuthor of:… Read more: Bath Retail Camp 2023
- The Bath Master’s Experience Event 10 March: Free Live Online Lecture!If you are a prospective student interested in our MSc Strategic Retailing – join us for an online taster lecture with prof Jens Nordfält with the title “Shopper psychology in a digital world”!… Read more: The Bath Master’s Experience Event 10 March: Free Live Online Lecture!
- New MSc in Strategic Retailing!The University of Bath School of Management is launching a brand new MSc course in Strategic Retailing (first intake 2023/24)! We’ve partnered with experts to help prepare students for a career in the… Read more: New MSc in Strategic Retailing!
- Bath Retail research Featured in The GrocerHolograms and video projections boost grocery store sales but the simpler, the better – new research from the Bath Retail Lab shows. The research findings were recently featured in The Grocer.
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