Lab Faculty


Professor Jens Nordfält
Professor Jens Nordfält

Jens’ focus is on strategic and tactical retail research, in particular with regards to in-store shopping behaviours, pricing, and forecasting.
Personal website:

Professor Nancy Puccinelli

Nancy explores The New Psychology of Marketing with particular emphasis on retailing. She examines the tailoring of a retail experience to the customer by considering customer affect as well as the use of colour and auditory cues.


Professor Dhruv Grewal

Dhruv’s research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies
Personal website:

Profile picture of Dr Carl-Philip Ahlbom
Dr Carl-Philip Ahlbom

Carl-Philip specialises in retailing, shopper marketing, pricing and financial literacy.

Ms Tamsin McLaren

Tamsin focuses on the evolving retail and e-tail landscape, fashion marketing and business models, and brand management.

Profile picture for Dr Lorna Stevens
Dr Lorna Stevens

Lorna researches marketing, media consumption, experiential consumption, gender, advertising and consumer culture.

Profile picture of Ms Iina Ikonen
Dr Iina Ikonen

Iina’s research focuses on consumer behaviour in the food consumption context, food and packaging labelling, and decision making.

Dr Christopher Amaral

Christopher researches consumer choice, pricing, sales incentives, marketing communication and financial services marketing using econometric modeling.

Dr Haiming Hang
Dr Haiming Hang

Haiming researches international retailing, department stores, consumer socialisation, entrepreneurs and consumer behaviour.

Dr Timothy Hill

Tim researches social movements and activism against corporations, social media and marketing communications and retail design.

Prof Pierre McDonagh

Pierre has researched sustainable consumption & production since the early 1990’s and helps people understand what sustainable communication entails. He also writes about issues in gender equality in marketing and the benefits and challenges of critical marketing communications

Dr Varala Maraj

Varala’s research focuses on digital consumption, technology revival, materiality and consumer culture.
Personal website:

Dr Peter Nuttall

Peter researches music, marketing, ceremonial behaviour, collective decision, qualitative research and decision making.

Dr Yvetta Simonyan

Yvetta’s main research focuses on consumer decision making applied to branding and charitable giving, the effect of marketing on society, and marketing ethics.

Dr Adriana Madzharov

Adriana’s expertise is on sensory marketing. Her research examines how the consumer environment interacts with the human senses of olfaction, gustation, vision, audition, and haptics to produce biases on consumer perception and behavior.

Dr Mario Campana

Mario’s research covers three areas of consumer research: diversity & inclusion with a focus on LGBTQIA+ topics, materiality, as well as alternative economies.

Dr Diletta Acuti

Diletta researches Corporate Social Responsibility communication and sustainable consumption.

Dr Camilo Peña

Camilo researches sustainability, the role of social movements in new market development, retailing experiences, consumer behaviour, experts and influencers.