Holograms and video projections boost grocery store sales but the simpler, the better – new research from the Bath Retail Lab shows. The research findings were recently featured in The Grocer.
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Tamsin McLaren, member of the Bath Retail lab was recently featured in The Guardian where she provided expert commentary on the high-profile collaboration between Greggs and Primark.
Even before COVID-19, the British high street was undergoing a slow and painful decline. So has COVID-19 changed everything? Or did the pandemic just rapidly accelerate changes that were already being planned?
In this recent article in The Conversation, Bath Retailing and Contemporary Consumerism Lab member Tamsin McLaren discusses trends such as small scale and “inventory-less” stores, direct-to-consumer brands, and the the need for agility among traditional department stores to successfully meet the needs of the shopper of today and in the future. Online shopping is not the only option, but to survive post-pandemic, businesses must consider which elements of “retail theatre” they wish to provide to remain relevant.
Professor Jens Nordfält and Dr Carl-Philip Ahlbom, members of the RCC research lab at the University of Bath, School of Management tell us more in this short video from the Chartered Association of Business Schools. Read the original press release here.
For more information regarding this project, or other projects, please contact Jens Nordfält (j.g.nordfalt@bath.ac.uk) or Carl-Philip Ahlbom (c.p.n.ahlbom@bath.ac.uk)!
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