Bath Retail Camp 2023

Featured Profs. Barbara Kahn and Bob Meyer of Wharton Business School

What:   A day-long event to inspire research
When:   Wednesday, 3 May
Where:  University of Bath, School of Management

Professor Barbara Kahn, Patty and Jay H. Baker Professor, Wharton Business School
Author of: Variety seeking, satiation, and maximizing enjoyment over time (Sevilla, Lu, & Kahn 2019) and

The influence of positive affect on variety seeking among safe, enjoyable products (Kahn & Isen 1993)

Professor Robert Meyer, Frederick H. Ecker/MetLife Insurance Professor of Marketing and Co-Director, Risk Management, Decision Processes Center, Wharton Business School
Author of: A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary Debates Berman, Melumad, Humphrey, & Meyer 2023) and

Empirical generalizations in the modeling of consumer choice (Meyer & Johnson 1995)

Professor Jens Nordfalt, Retail Lab Co-Director, University of Bath School of Management
Author of: Understanding How Music Influences Shopping on Weekdays and Weekends (Ahlbom, Roggeveen, Grewal, & Nordfält 2022) and

In-store mobile phone use and customer shopping behavior: Evidence from the field (Grewal, Ahlbom, Beitelspacher, Noble, and Nordfält 2018)

Dr. Adriana Madzharov, University of Bath School of Management
Author of:Self-control and touch: when does direct versus indirect touch increase hedonic evaluations and consumption of food (Madzharov 2019) and

The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior (Madzharov, Block, & Morrin 2015)

Activities Uncategorized

The Bath Master’s Experience Event 10 March: Free Live Online Lecture!

If you are a prospective student interested in our MSc Strategic Retailing – join us for an online taster lecture with prof Jens Nordfält with the title “Shopper psychology in a digital world”! Tune into prof Nordfält’s lecture is on 10 March, 9:00am to 10:30am GMT.


New MSc in Strategic Retailing!

The University of Bath School of Management is launching a brand new MSc course in Strategic Retailing (first intake 2023/24)! We’ve partnered with experts to help prepare students for a career in the retailing industry.

We’ve combined our leading research with our industry partners’ experience to design content relevant to contemporary retailing. You’ll develop the knowledge and practical skills leaders need for a successful career in the headquarters, stores and supply chains of the retail industry.

Applications are now open!

Read more about the course here

Activities Media

Bath Retail research Featured in The Grocer

Holograms and video projections boost grocery store sales but the simpler, the better – new research from the Bath Retail Lab shows. The research findings were recently featured in The Grocer.

Research Seminars

Seminar: The Marketplace and I

Welcome to a new seminar in the Bath Retail Lab Seminar Series on Wednesday 27th April at 14:30-16:00 on Zoom.

This time we have the great pleasure of hosting Dr Leighanne Higgins from Lancaster University. Some may have come across some of Leighanne’s previous research investigating contemporary pilgrimages. In this seminar, Leighanne will introduce and present preliminary findings from an on-going art-based research project, “The Marketplace and I.” This participatory piece of research has worked with disabled persons and asked them create artworks that represent their commercial experiences. There are artworks comprising of retail, hospitality and tourism experiences and showcasing experiences of mobility, autism and sensory impairment.

If you would be interested in attending, please contact Tim Hill (

Research Seminars

Seminar: Designing for the Circular Economy

On Wednesday 27th April we had the great pleasure of hosting Professor Martin Charter from the University for the Creative Arts for the Bath Retail Seminar Series. Professor Charter is Director for The Centre for Sustainable Design at UCA, and presented his work on Designing for the Circular Economy (See also Prof Charter’s book with the same title here). Discussant for this seminar was Professor Pierre McDonagh, University of Bath, who led the interesting discussion.

Activities Research Seminars

Seminar: The Cosmopolitan Servicescape

Welcome to a new seminar in the Bath Retail Lab Seminar Series on Wednesday 17th March at 10:00-11:30 on Zoom.

In March, we have Bernardo Figueredo from RMIT joining us to talk through his and his co-authors recently published research on the ‘Cosmopolitan Servicescape’. We hope you’re able to make it as Bernardo will be explaining how servicescapes champion a cosmopolitan ideology.

If you would be interested in attending this seminar, please contact Tim Hill (

Activities Media

Expert Commentary featured in The Guardian

Tamsin McLaren, member of the Bath Retail lab was recently featured in The Guardian where she provided expert commentary on the high-profile collaboration between Greggs and Primark.

Activities Research Seminars

Research Talk on the Monetisation of Memes

On 9 December 2021, Dr Varala Maraj provided an overview of the current state of meme culture, including how and why social media users share memes and how blockchain markets are monetising memes as non-fungible tokens (NFTs).

The session also outlined the new and exciting ways that brands and companies are harnessing the power of NFTs for product line extension, promotional strategies and other evolving brand loyalty enhancing tactics. 

For more information, contact Dr Varala Maraj.

Research and Tea #1: Field Experiments

On 18 November 2021, Prof. Jens Nordfält held a session at the Bath Retail Lab on field experiments. Drawing from his own publication experiences, Jens provided an accessible, yet detailed, overview of potential applications of field experiments in retail contexts. The session encouraged the group to reflect on how field experiments could be utilised to identify key areas for improvement in contemporary retail environments, and unlock new opportunities for extending marketing theory.