Category: Research Seminars

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Research Seminars

Seminar: The Marketplace and I

Welcome to a new seminar in the Bath Retail Lab Seminar Series on Wednesday 27th April at 14:30-16:00 on Zoom.

This time we have the great pleasure of hosting Dr Leighanne Higgins from Lancaster University. Some may have come across some of Leighanne’s previous research investigating contemporary pilgrimages. In this seminar, Leighanne will introduce and present preliminary findings from an on-going art-based research project, “The Marketplace and I.” This participatory piece of research has worked with disabled persons and asked them create artworks that represent their commercial experiences. There are artworks comprising of retail, hospitality and tourism experiences and showcasing experiences of mobility, autism and sensory impairment.

If you would be interested in attending, please contact Tim Hill (trh37@bath.ac.uk)

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Research Seminars

Seminar: Designing for the Circular Economy

On Wednesday 27th April we had the great pleasure of hosting Professor Martin Charter from the University for the Creative Arts for the Bath Retail Seminar Series. Professor Charter is Director for The Centre for Sustainable Design at UCA, and presented his work on “Designing for the Circular Economy” (See also Prof Charter’s book with the same title here). Discussant for this seminar was Professor Pierre McDonagh, University of Bath, who led the interesting discussion.

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Activities Research Seminars

Seminar: The Cosmopolitan Servicescape

Welcome to a new seminar in the Bath Retail Lab Seminar Series on Wednesday 17th March at 10:00-11:30 on Zoom.

In March, we have Bernardo Figueredo from RMIT joining us to talk through his and his co-authors recently published research on the ‘Cosmopolitan Servicescape’. We hope you’re able to make it as Bernardo will be explaining how servicescapes champion a cosmopolitan ideology.

If you would be interested in attending this seminar, please contact Tim Hill (trh37@bath.ac.uk)

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Activities Research Seminars

Research Talk on the Monetisation of Memes

On 9 December 2021, Dr Varala Maraj provided an overview of the current state of meme culture, including how and why social media users share memes and how blockchain markets are monetising memes as non-fungible tokens (NFTs).

The session also outlined the new and exciting ways that brands and companies are harnessing the power of NFTs for product line extension, promotional strategies and other evolving brand loyalty enhancing tactics. 

For more information, contact Dr Varala Maraj.
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Activities Research Seminars

Research seminar #3 with Prof Dhruv Grewal

Please join us for the RCC Lab’s third research seminar on Thursday, 28 October at 14:00-15:15.

This time we will get the chance to hear more from one of the world’s leading marketing and retailing experts, Prof Dhruv Grewal!

Professor Grewal (Babson College and University of Bath, School of Management) will address a number of contemporary research issues in his talk The Future of Technology in Marketing: The Age of Robots and AI.

Abstract

In recent times, new technologies are changing every aspect of marketing and the interactions of firms with their customers. Two of the most radical innovations that firms need to appropriately consider and leverage are the use of Robots and AI. The focus of the current talk will be to discuss some projects that are exploring these and related domains.

Sign up by contacting c.p.n.ahlbom@bath.ac.uk.
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Activities Research insights Research Seminars

“The Future Of Retail” – webinar with Prof Jens Nordfält

Prof Jens Nordfält, co-director of the Bath RCC research lab will join the Univeristy of Bath, School of Management’s Deans series. The host Dr Margaret Heffernan will be joined by Professor Jens Nordfalt to discuss how retailers have responded to the challenges of online shopping; the potential for emerging in-store technologies; and the breakthrough learnings about customer behaviour. Together, they will explore where the future of retail might lie.

Fri 29 Jan, 16:00 – 17:00 GMT

Register now and join the conversation

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Activities Research insights Research Seminars

Research seminar #2 with Iina Ikonen

On 13 January 2021, Iina Ikonen held a research seminar on the topic “She Looks Like Me! How Body Type Similarity Influences Online Clothes Shopping“ The presentation slides are available below. For more information, please contact Iina directly at  imhi21@bath.ac.uk.

Retail-lab-seminar-13012021-Body-similarity

To participate in future events, members of the University of Bath community may sign up by joining the open research seminar group on Teams.To participate in future events, members of the University of Bath community may sign up by joining the open research seminar group on Teams.

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Activities Research insights Research Seminars

Research seminar #1 with Dr Lorna Stevens

On 9 December 2020, Dr Lorna Stevens held a research seminar on the topic “White Glamour in the Marketplace: Exploring The White Company’s Retail Brandscape.” The presentation slides are available below. For more information, please contact Lorna directly at l.m.r.stevens@bath.ac.uk.

TWC-Retail-Brandscape-Presentation

To participate in future events, members of the University of Bath community may sign up by joining the open research seminar group on Teams.