Activities Research Seminars

Research seminar #3 with Prof Dhruv Grewal

Please join us for the RCC Lab’s third research seminar on Thursday, 28 October at 14:00-15:15.

This time we will get the chance to hear more from one of the world’s leading marketing and retailing experts, Prof Dhruv Grewal!

Professor Grewal (Babson College and University of Bath, School of Management) will address a number of contemporary research issues in his talk The Future of Technology in Marketing: The Age of Robots and AI.


In recent times, new technologies are changing every aspect of marketing and the interactions of firms with their customers. Two of the most radical innovations that firms need to appropriately consider and leverage are the use of Robots and AI. The focus of the current talk will be to discuss some projects that are exploring these and related domains.

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