Activities Research Seminars

Research Talk on the Monetisation of Memes

On 9 December 2021, Dr Varala Maraj provided an overview of the current state of meme culture, including how and why social media users share memes and how blockchain markets are monetising memes as non-fungible tokens (NFTs).

The session also outlined the new and exciting ways that brands and companies are harnessing the power of NFTs for product line extension, promotional strategies and other evolving brand loyalty enhancing tactics. 

For more information, contact Dr Varala Maraj.