Visiting IKEA with MSc students
November 2025
Bath Retail Lab recently organised an immersive learning visit to IKEA Bristol with MSc Strategic Retailing and Marketing students. The IKEA team shared valuable insights into their retail strategy and guided a store walk that highlighted customer journey design and in‑store innovation. Students also engaged in small‑group activities, developing and presenting ideas on contemporary retail challenges and opportunities. This experience enabled them to connect academic theory with real‑world practice, and we are grateful to the IKEA Bristol team for their expertise, openness, and warm welcome.
