Highlighted publications
- The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders (2023). Journal of Marketing, 87(6), 847-868. - Understanding How Music Influences Shopping on Weekdays and Weekends
Carl-Philip Ahlbom, Anne L. Roggeveen, Dhruv Grewal, and Jens Nordfält (2023). Journal of Marketing Research, 60(5), 987-1007. - The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication On Spending: The Importance of Activating Consumption Goal-CompletionDhruv Grewal, Carl-Philip Ahlbom, Stephanie M. Noble, Venkatesh Shankar, Unnati Narang, and Jens Nordfält (2023). Journal of Marketing Research, 60 (6), 1071-1094.
- The Allure of Direct to Consumer Ethical Brands
Tamsin McLaren (2021). Broomsbury: London - The Dark Side of Marketing Communications: Critical Marketing Perspectives
Tim Hill and Pierre McDonagh (2020). Routledge: Abingdon/New York. - The Sales Impact of Using Handheld Scanners: Evidence from the FieldDhruv Grewal, Stephanie Noble, Carl-Philip Ahlbom, Jens Nordfält (2020). Journal of Marketing Research, 57 (3), pp 57-547.
- Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Iina Ikonen, Francesca Sotgiu, Aylin Aydinli, Peeter W.J. Verlegh (2020). Journal of the Academy of Marketing Science, 48, pp 360–383 - Impulse buying: a meta-analytic reviewGopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao, Dhruv Grewal (2020). Journal of the Academy of Marketing Science, 48, pp 384-404
- In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the FieldDhruv Grewal, Carl-Philip Ahlbom, Stephanie Noble, Lauren Beitelspacher, Jens Nordfält (2018). Journal of Marketing, 84 (4), pp 102-126
All publications
- The Future of Marketing and Marketing Education
- Addressing the greatest global challenges (UN SDGs) with a marketing lens
- Fueling innovation management research: Future directions and five forward-looking paths
- AI lending will make finance deals even more unfair for women – here’s how this can be avoided
- If you want to learn about real behaviour, measure real behaviour
- One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing
- Consumer Creativity
- The food production–consumption chain: fighting food insecurity, loss, and waste with technology
- You designed that yourself for me? Vicarious pride in customized gift exchange
- AI is Changing the World: For Better or for Worse?
- Countering Virtual Brand Sabotage: The Power of Informative Responses
- How sustainability business strategies shape consumer preferences on special occasions
- How sustainability shapes consumer preferences on special occasions
- AI has the power to revolutionise lending, but at a cost to people with lower credit scores
- Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes
- Motivating Sustainable Energy Consumption Within Organizations: The Role of Artificial Intelligence and Behavioral Insights
- Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
- ‘Lines of flight’ in city food networks: a relational approach to food systems transformation
- Utilising eye-tracking data in retailing field research: A practical guide
- Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services