Co-Directors
Professor Jens Nordfält
Jens’ focus is on strategic and tactical retail research, in particular with regards to in-store shopping behaviours, pricing, and forecasting.
j.g.nordfalt@bath.ac.uk
Personal website: https://nordfalt.se
Professor Nancy Puccinelli
Nancy explores The New Psychology of Marketing with particular emphasis on retailing. She examines the tailoring of a retail experience to the customer by considering customer affect as well as the use of colour and auditory cues.
Members
Dr Mario Campana
Mario’s research covers three areas of consumer research: diversity & inclusion with a focus on LGBTQIA+ topics, materiality, as well as alternative economies. Mario leads the IKEA team at the lab.
Dr Christopher Amaral
Christopher researches consumer choice, pricing, sales incentives, marketing communication and financial services marketing using econometric modelling. Chris leads the FlixMedia team at the lab.
Dr Diletta Acuti
Diletta researches Corporate Social Responsibility communication and sustainable consumption. Diletta leads the Hanshow team at the lab.
Dr Carl-Philip Ahlbom
Carl-Philip specialises in retailing, shopper marketing, pricing and financial literacy.
Dr Camilo Peña
Camilo researches sustainability, the role of social movements in new market development, retailing experiences, consumer behaviour, experts and influencers.
Dr Yvetta Simonyan
Yvetta’s main research focuses on consumer decision making applied to branding and charitable giving, the effect of marketing on society, and marketing ethics.
Professor Stephanie Noble
Stephanie’s primary research interests involve customer experience management in retail and service settings.
Professor Anne L. Roggeveen
Anne’s research focuses on consumer behaviour and retailing.
Professor Dhruv Grewal
Dhruv’s research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies
dg734@bath.ac.uk
Personal website: https://dhruvgrewal.com
Dr Lisa Eckmann
Lisa’s work focuses on understanding consumer judgments and preferences with a particular interest in sustainable consumption in the retail context.
Dr Varala Maraj
Varala’s research focuses on digital consumption, technology revival, materiality and consumer culture.
vm540@bath.ac.uk
Personal website: https://varalamaraj.com
Dr Haiming Hang
Haiming researches international retailing, department stores, consumer socialisation, entrepreneurs and consumer behaviour.
Prof Pierre McDonagh
Pierre has researched sustainable consumption & production since the early 1990’s and helps people understand what sustainable communication entails. He also writes about issues in gender equality in marketing and the benefits and challenges of critical marketing communications
Dr Timothy Hill
Tim researches social movements and activism against corporations, social media and marketing communications and retail design.
Dr Peter Nuttall
Peter researches music, marketing, ceremonial behaviour, collective decision, qualitative research and decision making.
Dr Lorna Stevens
Lorna researches marketing, media consumption, experiential consumption, gender, advertising and consumer culture.