Co-Directors
Professor Jens Nordfält
Jens’ focus is on strategic and tactical retail research, in particular with regards to in-store shopping behaviours, pricing, and forecasting.
Email: j.g.nordfalt@bath.ac.uk
Personal website: nordfalt.se
Dr Diletta Acuti
Diletta researches Corporate Social Responsibility communication and sustainable consumption. Diletta leads the Hanshow team at the lab.
Members
Dr Mario Campana
Mario’s research covers three areas of consumer research: diversity & inclusion with a focus on LGBTQIA+ topics, materiality, as well as alternative economies. Mario leads the IKEA team at the lab.
Dr Christopher Amaral
Christopher researches consumer choice, pricing, sales incentives, marketing communication and financial services marketing. Chris leads the FlixMedia team at the lab and is the DoS for MSc Strategic Retailing.
Professor Nancy Puccinelli
Nancy explores The New Psychology of Marketing with emphasis on retailing. She examines the tailoring of a retail experience to the customer by considering affect and the use of colour and auditory cues.
Dr Carl-Philip Ahlbom
Carl-Philip is a Visiting Senior Research Fellow at the University of Bath. He specialises in retailing, shopper marketing, pricing and financial literacy.
Dr Yvetta Simonyan
Yvetta’s research focuses on consumer decision making applied to branding and charitable giving, the effect of marketing on society, and marketing ethics.
Dr Camilo Peña
Camilo researches sustainability, social movements in new market development, retailing experiences, consumer behaviour, experts and influencers.
Dr Stephanie Noble
Stephanie holds a fractional appointment at the University of Bath. Her primary research interests involve customer experience management in retail and service settings.
Dr Anne L. Roggeveen
Anne holds a fractional appointment at the University of Bath. Her research focuses on consumer behaviour, and retailing.
Dr Dhruv Grewal
Dhruv holds a fractional appointment at the University of Bath. His research interests focus on direct marketing, retailing, global marketing, pricing and value-based marketing strategies.
dg734@bath.ac.uk
Personal website: dhruvgrewal.com
Dr Lisa Eckmann
Lisa’s work focuses on understanding consumer judgments and preferences with a particular interest in sustainable consumption in the retail context.
Dr Yeseul Kim
Yeseul’s primary research interests lie at the intersection of sensory marketing, retailing, and consumer well-being.
Dr Aaron Shine
Aaron explores consumer judgment and decision-making, particularly around corporate social responsibility, prosocial behaviour and retail.
Dr Varala Maraj
Varala’s research focuses on digital consumption, technology revival, materiality and consumer culture.
Dr Timothy Hill
Tim researches social movements and activism against corporations, social media and marketing communications and retail design.
Dr Haiming Hang
Haiming researches international retailing, department stores, consumer socialisation, entrepreneurs and consumer behaviour.
Dr Peter Nuttall
Peter researches music, marketing, ceremonial behaviour, collective decision, qualitative research and decision making.
Tamsin McLaren
Tamsin’s research and teaching interests focus on fashion retailing, brand management, marketing communications and innovation.
Dr Lorna Stevens
Lorna researches marketing, media consumption, experiential consumption, gender, advertising and consumer culture.
Dr Roman Pavlyuchenko
Roman researches contemporary marketing and brand strategies with focus on materiality, luxury, and market dynamics.
Dr Kseniya Stsiampkouskaya
Kseniya researches digital marketing, social media, consumer behaviour, brand communities, and influencer marketing.
Ayoung (Victoria) Ro
Ayoung (Victoria) Ro is a PhD candidate exploring consumer behaviour, service and digital marketing, responsible marketing, and retailing.
Dr Julian Torres Talayero
Julian researches sensory and prosocial marketing, customer misbehaviour, and online choice architecture.
Dr Iina-Maija Ikonen
Iina is a Visiting Research Fellow at the University of Bath. Her research focuses on the societal impact of retail marketing, particularly in terms of consumer health and well-being.
