Publications

Highlighted publications

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  The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
  Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders (2023). Journal of Marketing, 87(6), 847-868.
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  Understanding How Music Influences Shopping on Weekdays and Weekends
  Carl-Philip Ahlbom, Anne L. Roggeveen, Dhruv Grewal, and Jens Nordfält (2023). Journal of Marketing Research, 60(5), 987-1007.
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  The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication On Spending: The Importance of Activating Consumption Goal-Completion
  Dhruv Grewal, Carl-Philip Ahlbom, Stephanie M. Noble, Venkatesh Shankar, Unnati Narang, and Jens Nordfält (2023). Journal of Marketing Research, 60 (6), 1071-1094.
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  The Allure of Direct to Consumer Ethical Brands
  Tamsin McLaren (2021). Broomsbury: London
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  The Dark Side of Marketing Communications: Critical Marketing Perspectives
  Tim Hill and Pierre McDonagh (2020). Routledge: Abingdon/New York.
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  The Sales Impact of Using Handheld Scanners: Evidence from the Field
  Dhruv Grewal, Stephanie Noble, Carl-Philip Ahlbom, Jens Nordfält (2020). Journal of Marketing Research, 57 (3), pp 57-547.
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  Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
  Iina Ikonen, Francesca Sotgiu, Aylin Aydinli, Peeter W.J. Verlegh (2020). Journal of the Academy of Marketing Science, 48, pp 360–383
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  Impulse buying: a meta-analytic review
  Gopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao, Dhruv Grewal (2020). Journal of the Academy of Marketing Science, 48, pp 384-404
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  In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
  Dhruv Grewal, Carl-Philip Ahlbom, Stephanie Noble, Lauren Beitelspacher, Jens Nordfält (2018). Journal of Marketing, 84 (4), pp 102-126